The India push coincides with Apple missing
elevated expectations when it reported earnings earlier this week, prompting
some investors to question how long double-digit growth can continue.
"Apple is consciously expanding its distribution in India and pushing its
products aggressively. The marketing spend too is a part of that," said
Jaideep Mehta, managing director for India and South Asia at tech research firm
IDC. Executives at several electronics retail chains and Apple distributors
said the Cupertino-based firm was chasing shelf space to make its gadgets more
visible, and has more than doubled the number of distributors to five.
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